If you build it, will they come?

If you build it, will they come?

Yes and no, and if they do, not always will tourist return. Tourism, like any other industry, is a complex set of functions, processes, and activities. You can't develop an attraction without some thought to why you want it in the first place.  A feasibility study should be conducted of the area and thus, an audit [...]

Tourism is a journey

Tourism is a journey

It seems I've come full circle several times in my life.  Heck, life is a journey, and it is not about sitting back and waiting for things to happen.  It is about the time that we have on this earth, and using it properly.  Tourism symbolizes that philosophy.  We can use our time to explore [...]

Looking inward, looking outward…Cultural Intelligence

Looking inward, looking outward…Cultural Intelligence

As students and professional in tourism and hospitality, in every facet of our industry, we will be able to interact with a host of people from all parts of the world.  As I stipulate in class, we must remember that anyone can walk through that door.  They will speak a variety of languages, walk different [...]