More to attractions than meets the eye…

More to attractions than meets the eye…

Attractions have a lot of complicated parts, both intangible and tangible. They have a wider impact that many realize.  A whole mess of questions in a complicated world. Attractions evolve from the three environments:  socio-cultural, economic, and physical (natural and man-made).  They take many forms and trying to define them can be a delicate journey.  [...]

If not now, when…

If not now, when…

If not now, when...words I contemplate every single day.  I want to get real about motivations.  To this day, I still don't think we truly understand why people do what they do. Edinburgh Festival Fringe 2016 Performer on The Mound at the Edinburgh Festival Fringe on Flickr Edinburgh Fringe, VisitScotland Flickr It's that old adage, [...]

Veterans Day

Veterans Day

Today is Veterans Day (thank you to all that serve, or have served our Country), and another opportunity to dive into different market segments, and motivations for tourism.  Over the last few weeks we have been studying travel motivations, the tourist, and social & economic impacts of tourism.  After we finish social impacts, we are [...]

Today we talked about tourism motivations…

Today we talked about tourism motivations…

Why do we travel?  Why do we want to get away from it all?  It is different for all of us.  Our motivations are particular to each of us.  The key for the tourism destination, their marketing staff, and those part of the greater value chain, are to develop a message that tugs, and pulls you [...]