Observations on Applebee’s.

Observations on Applebee’s.

Well, I guess I am weighing in on the Applebee's fiasco.  I teach Hospitality Ethics and this is making for a great case study from various points of view. First, if you haven't read the article or the complete story, you need to do some research.  I have to admit the media today is not [...]

Promotional Power: A deeper breath…

Promotional Power:  A deeper breath…

There is something to say for having the Internet.  Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland.  They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8 + THE FESTIVAL AWARDS CEREMONY.  Unfortunately, I will not be able to [...]

Our Social Fabric…

I love the Budweiser's commercials and especially, when in my Introduction to Hospitality and Tourism, we start our module on Food and Beverage Management.  Now I have other disciplines in my class, notably this semester consumer affairs and merchandising, even two students from psychology and one from journalism.  I try to draw parallels and inter-relationships between the [...]