Well, I guess I am weighing in on the Applebee’s fiasco. I teach Hospitality Ethics and this is making for a great case study from various points of view. First, if you haven’t read the article or the complete story, you need to do…
Category: Applebee's, authenticity, Branding, Contracts, Crisis Management, digital storytelling, Ethics, Facebook, Food & Beverage management, freedom, hospitality, lecture, Mind Map, Psychological, Psychological, research, Restuarants, Social, social CRM, social media, speech, storytelling, travelTags: customer relationship management, employee relations, food and beverage management, hospitality ethics, mind map, tourism
There is something to say for having the Internet. Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland. They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8…
I love the Budweiser’s commercials and especially, when in my Introduction to Hospitality and Tourism, we start our module on Food and Beverage Management. Now I have other disciplines in my class, notably this semester consumer affairs and merchandising, even two students from psychology and one…
Greetings and welcome to my site, Lost on the Journey.