Four Points to Successful Meeting Planning

Four Points to Successful Meeting Planning

Coca Cola

 

Four Points to Successful Meeting Planning 

  • Know you client–that means asking open ended questions, and some closed ended questions
  • Know the product you sell–and it is more than what you really think it is…(know the breadth and depth of the product offerings)
  • Know the community in which you are embedded and operate, as well as those feeder cities that might provide you with clients.
  • Know yourself

Recall you are selling the right product at the right time, for the right price, for the right place or location, having the right promotion, engaging the right people, utilizing efficient and effective processes, and using truthful physical evidence, that is stories and testimonials to engage with your customer…

Read…read…read…read…

Read…read…read…read…

Key to understanding the industry, and all that is happening is to search out and read as much as you can.  Find the authors of your book.  Find the authors mentioned in their references.  Look for trade publications.  Bookmark web pages.  Research your interests.  Because I will tell you, prospective interviewers might just ask you questions concerning the industry and these people.

Many of you are interested event planning.  Here is a brand new article by one of the authors I follow…

Professor Buhalis is one of, if not the leader in eTourism research.  His latest is on event planning.  

Professor Dimitrios Buhalis
Professor Dimitrios Buhalis