Well, I guess I am weighing in on the Applebee’s fiasco. I teach Hospitality Ethics and this is making for a great case study from various points of view. First, if you haven’t read the article or the complete story, you need to do…
Category: Applebee's, authenticity, Branding, Contracts, Crisis Management, digital storytelling, Ethics, Facebook, Food & Beverage management, freedom, hospitality, lecture, Mind Map, Psychological, Psychological, research, Restuarants, Social, social CRM, social media, speech, storytelling, travelTags: customer relationship management, employee relations, food and beverage management, hospitality ethics, mind map, tourism
Well Burns night is almost upon us. Going to try to make a nice meal and pull out my Rabbie Burns poetry books, plop a fireplace DVD into the TV or watch Spartacus on Starz… I really do miss my haggis, neeps and tatties….
I love the Budweiser’s commercials and especially, when in my Introduction to Hospitality and Tourism, we start our module on Food and Beverage Management. Now I have other disciplines in my class, notably this semester consumer affairs and merchandising, even two students from psychology and one…
Greetings and welcome to my site, Lost on the Journey.