Category: social media

“Heritage is a thoroughly modern concept” *…

Bonnie Prince Charlie and James Fraser

Heritage is a thoroughly modern concept ~ McCrone, Morris and Kiely (1995, p. 1) As McCrone, Morris and Kiely assert in their seminal work on Scotland – the Brand: The Making of Scottish Heritage (1995), heritage as we know it today is not the…

Read…read…read…read…

Professor Dimitrios Buhalis

Key to understanding the industry, and all that is happening is to search out and read as much as you can.  Find the authors of your book.  Find the authors mentioned in their references.  Look for trade publications.  Bookmark web pages.  Research your interests….

Mapped out the Dragon Fly Effect for upcoming conference

Presenting on multi-media and hyper-media use in the classroom at the Educational Academy at ICHRIE in St. Louis, MO this July and so, as per my usual, had to map out my ideas for creating an innovative culture. This mind map addressed the three…

Observations on Applebee’s.

A snippet of a bigger picture

Well, I guess I am weighing in on the Applebee’s fiasco.  I teach Hospitality Ethics and this is making for a great case study from various points of view. First, if you haven’t read the article or the complete story, you need to do…

Social and Psychological Contracts…new evolution with Social Media

Who we are

Covering social and psychological contracts in sales class today. I do feel that these theories are evolving given the expansion into social media. Psychological contracts are usually the domain of organizational behavior; the relationship between employer and employee but I do believe it extends…

Hurricane Sandy and the clean up

It will be interesting to see how the hospitality and tourism industry rebounds from Hurricane Sandy. The infrastructure of this country was already taxed and decaying from lack of refurbishment. Atlantic City already suffering from last year’s Hurricane Irene and diminishing casino revenues due…

The Freedom to….

As a woman, and a labeled “baby boomer”, I have been raised a certain way. I was born and raised in the United States and I do feel that we are one of the better countries on the planet for the freedoms that are…

Working on….

Sorry all, been away to a conference and then the start of university had me jumping.  But it is back to the grind. Last Spring I was asked to work and present a fifty minute lecture for our fall Ancient Lenses symposium on Greece….

Authentic branding in a digital age…

What does branding mean in today’s technological society? Does everyone truly understand what it is, what it means? Where does authenticity come into play? Does our social media give greater depth to the definition, the meaning and characteristics of branding of destinations? What about…