London, before and now.

London, before and now.
London Bridge
London Bridge, October 2018

I haven’t been in London since 1993. And it has changed just like everywhere else. Seems more claustrophobic then I remember.  The skyline is a chessboard of old and new buildings.  A host more glass and steel structures that I like and not.

Maybe those old memories are now regulated to the depths of my subconscious.  Transformed into veiled illusions.  Snippets to be recalled for comparisons.

Last month, September marked module two in our study abroad program.  I facilitated the learning of our introduction to tourism class.  There we learned the breadth and depth of tourism, some of the most important concepts and theories.  Stressing how important it is that we in the industry craft a memorable experience.

Only a few memories stand out from my first visit to London.  A nice chap that did our

The White Tower
The White Tower

tour of the Tower.  He wasn’t one of the Beef Eaters, but a tour guide with a black bowler and black coat.  That is all I remember, except the crows and some of the tower itself.  I know I saw the crown jewels, but can’t recall individual pieces. Sparkle, nothing more.

Returning this past fall, it is like a bright shiny penny.  All new and glistening, beckoning to be claimed.  I set out for traitor’s gate, then the medieval apartments, and finally the White Tower to see the armor and examples of weaponry.  All for research and references for my writing.  And it struck me how tourist have changed.  How behavior has changed.

Everyone jockeying for that perfect position for a selfie.  Navigating through the apartments with several tour groups, wall to wall people.  I don’t remember it being this crowded last time.  Definitely not the technology.  Back then it was analog, or SLRs, no cell phones or DLSR.

This time it was about movement.  Moving quickly through the landscape, gain as much information as possible before moving on to the next.  I was caught up when I wanted to spend hours.  Hours to examine and study, both cultural assets and the people who populated the attraction.  But I couldn’t.  I couldn’t enjoy the Tower as I wanted, caught up in the flurry.  Move, move, move and move again.

Tourism has changed in the last twenty-five years.

Inside the Medieval Apartments in the Tower
Inside the Medieval Apartments in the Tower

Do tourist really see what they are looking at?  Do they know their history or the meaning behind the attraction?  Do they take the time in the place to understand and talk to the guides?  Do they appreciate what they are viewing?  How important the structure is to our cultural heritage, our past, our present and our future?  Or has these attractions come to mean something else?

That is what I cover in module 3–tourism, culture and place.  Tourism’s effect/affect on destination, the host-guest relationship and their impact on place.  Cultural tourism is one of the reasons people travel to places.  It pulls and tugs at you to make a choice, and move.  It may be the only reason.  For instance, ancestral tourism.  The want and need to find those places associated with our ancestors, our parents, grandparents, great-grandparents.  Answers the age-old question–Where do we come from?  Who are we?  What were they like?

Concepts discussed include authenticity, culture, identity, place, place attachment, place dependency, sense of self, sense of belonging, etc.  A lot to cover in just three and half weeks.  I traveled to London for two reasons, well three.  I wanted to see the city again and what it looked like now.  I wanted to visit key heritage sites for my writing research, and finally, I wanted to see the places associated with my genealogy research.  The Tower is just one because I have may or may not have a link back to William the Conqueror (apparently my 27th Great Grandfather).

So, London holds this place of interest for me now.  Or maybe it is the type of place.  Not just the destination.  Maybe my choices, my needs and wants have shifted to something more.  It happens throughout our lifetime.  I see London in a different light.  Every trip will be different because of the variety of choices.  But the mainstay for me at least is the history in one form or another.  The cultural heritage of the place.

 

Change is a part of life…

Change is a part of life…
Flags over Edinburgh Castle
Flags over Edinburgh Castle during the Military Tattoo

It’s been nine long years since I was last in Scotland. Eleven years since I’ve lived here. Time continues and I grow older. I have always known that age is a great leveler in life, changes the playing field, and the participants. Life changes you, changes your point of view on the world and the type of perspective in which you wish to view it.

I can mark the change.  I can’t always articulate the moments, the passages of time, but I am more aware of them now.  I have some understanding.  I experience grief and uncertainty.  The whispers are different.  The voices have changed, and the language even more complex.

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Contemplation

Time affects us all and change is hard to accept, even fathom.  Scotland has changed.  I have changed.  The dynamic nature of life is in constant flux just as in tourism.  Our reasons, our motivations shift and morph with the progression of time.  Innately, the passion I once held for this place has transformed, no tempered.  It is not as mystical as it was nineteen years ago.

So, what does this mean?  What sense of this landscape do I now possess?  What sense of belonging?

The world outside my window has changed.
The world outside my window has changed.

I was an explorer twenty-five years ago to this place, this Scotland. Prior to stepping on its shores, I knew it only from literature, film and TV shows. It held a mystique.  My passion was shrouded in truths and half-truths.  I had a child-like curiosity and consumption.

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Time passes for us all

Seven years of planning, of working hard, and dreaming, my reality changed.  I returned and had the privilege of living in Scotland for seven years.  During that tenure, the world changed drastically.  It continues to change drastically for us all.  Relationships were altered.

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Pondering life on Isle of Lewis

Sometimes, I wonder what I am trying to grasp when I try to piece together the visceral and cerebral.  To understand about this change within my heart and soul.  Do I belong here?  Can I identify with this landscape, this place?  Where on the barometer of life has my sense of self migrated?  Innately, the fields of home have a stronger pull for me, than lands farther away.  I haven’t been the only one that has changed, others have too.  I am pushed to consider others now more than myself.  I am sometimes in limbo, overwhelmed with that responsibility.  Those promises inherent with our relationships have a louder call.  I have reached another milestone, another moment of truth that can’t be ignored.  More of the complex layers have been uncovered, exposed, and choices must consider a new reality.

I never did like change.  Sometimes, it has a hidden, nasty smell.  Something you want to ignore and leave alone.  Let the world go past, without acknowledgement.  Brutal honesty, we all have those moments.  Scotland was that wonderment that I could call my own.  That luxury I could escape to and find myself, find that grounding of strength that seems elusive during questionable moments.  Scotland always made me happy.  Scotland has changed.  It is different.  I’m different.  That is good.

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New boots, new journey

Good in that I can search. The journey is about moving and embracing change, understanding fear, and looking. It’s okay to look, to search out, and find. I may not find exactly what I am looking for or the answers at this moment. Life and travel, tourism is all about experiences.  It is a circle of experiences, just like life.  And change is a part of that circle, and finding yourself during each of those moments.  Another layer of who you are.

New boots, new journey.  More me.

Sense of Belonging…

Sense of Belonging…

Understanding Sense of Belonging

Lost in Tourism

Stormy skies over Ring of Brodgar
Stormy skies over Ring of Brodgar, Orkney

So my tourism class has finished up for the most part motivation and I am sitting here reflecting on what we talked about.  I tried to convey to the students that they have to develop their own understanding of the functions of motivations for their own career aspirations.  To apply what we learn to their own passions, and how this will aid in becoming a better overall manager.  Yet, I continue to ponder the questions in my own life as a tourism researcher, as a tourism educator.

Why do people travel?  Why do we feel a kindred spirit with certain destinations?  Why are we tugged towards something that we have never really been before, and feel at home?  Why do we have a physiological, psychological, and cognitive response to a destination?  Finding out those answers is gold for a destination marketing organization.  If…

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Sense of Belonging…

Sense of Belonging…
Stormy skies over Ring of Brodgar

Stormy skies over Ring of Brodgar, Orkney

So my tourism class has finished up for the most part motivation and I am sitting here reflecting on what we talked about.  I tried to convey to the students that they have to develop their own understanding of the functions of motivations for their own career aspirations.  To apply what we learn to their own passions, and how this will aid in becoming a better overall manager.  Yet, I continue to ponder the questions in my own life as a tourism researcher, as a tourism educator.

Why do people travel?  Why do we feel a kindred spirit with certain destinations?  Why are we tugged towards something that we have never really been before, and feel at home?  Why do we have a physiological, psychological, and cognitive response to a destination?  Finding out those answers is gold for a destination marketing organization.  If we can hook the heart of people, and have them make a decision, choose one destination over another, then we have succeeded at the function of promotion.

Yet, I always thought there was more to this behavior.

What are those feelings that tug at the heart, that sense of belonging that makes you return again and again to the same space, the same landscape?

What is that longing for a place?

It isn’t easy to articulate truthfully for some of us.  We are all drawn to a destination to fulfill some hierarchy of need.  Some hedonistic want to ‘see’ for ourselves what all the hype is about.  Sometimes, I can’t understand some over the top reactions to the elements of life.  I was never one to like concerts.  The behavior of participants that this was the be all to end all, that if they weren’t part of the equation, their life would somehow be less fulfilling.  I have only been to two rowdy concerts in my life, and sat in wonderment at the behavior of people.  It was nuts.  More than half the time I couldn’t hear the music for all the screaming.  I didn’t appreciate or enjoy those experiences at all, and will never again participate in such an event.

Outlander Season 2 EW photoshoot
Outlander-Caitriona-Balfe-and-Sam-Heughan-photographer MARC HOM for EW

I wouldn’t pass a moment to utilize STARZ’s Outlander as a teaching tool.  And I can’t understand some of the fan reaction to the program.  As I have stated before, the Scottish landscape figures as a character in the books by Diana Gabaldon’s series of time-travel books, and in the television show.  The marketing people are having a field day trying to gage and understand their audience.  Both participants flit from one spectrum to the next, and it is fun to watch from the sidelines.  Sometimes even take part.  Granted I am a fan of the show, for the most part the books, but I’m more of a ‘fan’ of the landscape, the country that it is based upon.  Scotland means more to me than words on a page, or the characters created and brought to life in a TV show.

But to each his or her own.  More than likely those words, just like Scott’s are an embellished representation of the genuine nature of a land, of a people, of a society.

Sense of belonging to me is not so boisterous.  Sense of belonging isn’t some fad that comes and goes.  True appreciation and enjoyment is long-standing, loyalty and more.  You know the bad exists, but the good overrides any hyped up contextualized or marginalized representation.  The true heart of the three environments that tourism and its properties are derived from (economic, sociocultural, and natural/man-made {built}) runs through deep layers of complexity.  Marketing isn’t an easy function of promotion, understanding motivation even harder.  Sometimes people get it wrong, but we hope we get it right.  Sometimes we won’t fulfill the implied promises, and people will be let down.  Their expectations won’t be met, but sometimes…you have to leave what you have envisioned through books, movies, tv, and even word of mouth, and look for yourself what is there.  Let go of all your baggage that you bring with you, and look, immerse yourself in the landscape to find that fulfillment.  As our part of tourism credo goes,

“travel with an open mind, and gentle heart”.

There is a shift in today’s marketing environment because of the interface of technology, and the use of differing platforms.  We are more in-touch than those that came before, those that had limited technology and accessibility to the variety, the diversity that is our world.  People see more, do more, have the capability of understanding more, and broaden their horizons.  Marketing is becoming more complex and transparent.  Creditability and trust are rooted in the genuine.  More and more are deciphering fact from fiction, and acting on it.

The Mantra I teach my students, and I hope that they remember is this…

Recall you are selling the right product [to the right person] at the right time, for the right price, for the right place or location, having the right promotion, engaging the right people, utilizing efficient and effective processes, and using truthful, physical evidence, that is stories and testimonials to engage with your customer…

So sense of belonging is as complex as any other concept I strive to impart.  And it will take a lifetime to understand.  Heck I haven’t even touched on this part of inter-relationship to authenticity.  Shudder…

{There is a case study in here somewhere…ha ha ha}