Year of Natural Scotland

http://youtu.be/pI2CrLYrLAk VisitScotland, the national Tourist Board of Scotland has designated this year as the Year of National Scotland. Every year Scotland promotes it brand in unique ways. They have encapsulated the attributes of their brand by affixing the adjectives, Enduring, Dramatic and Human. These words have been around for awhile now and allow for adaptation [...]

Promotional Power: A deeper breath…

Promotional Power:  A deeper breath…

There is something to say for having the Internet.  Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland.  They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8 + THE FESTIVAL AWARDS CEREMONY.  Unfortunately, I will not be able to [...]

New Presentation in development

The laws of the heart are fickle. Why we love one place over another is  wholly individualistic. What tugs at one heart, doesn’t another. Perhaps this lends credit to the thought that there is no perfection in the world.  Perhaps we need to see past the labels, look beyond the obvious and accept places for what they [...]

Reflection: Can this day be better…

So yesterday was 'one of those' days. It's gone; it's dusted; it's binned. Hopefully, today is better. I'm in the midst of grading career plans and trying to think of new ways to 'push' my students into thinking about their careers in hospitality and tourism.  The constant question that I ask and receive blanks stares, [...]

Our Social Fabric…

I love the Budweiser's commercials and especially, when in my Introduction to Hospitality and Tourism, we start our module on Food and Beverage Management.  Now I have other disciplines in my class, notably this semester consumer affairs and merchandising, even two students from psychology and one from journalism.  I try to draw parallels and inter-relationships between the [...]