Authentic branding in a digital age…

What does branding mean in today's technological society? Does everyone truly understand what it is, what it means? Where does authenticity come into play? Does our social media give greater depth to the definition, the meaning and characteristics of branding of destinations? What about the three environments from which motivations, decision-making behavior develop; natural/physical, socio-cultural [...]

A peak into my writing journals….

A peak into my writing journal....free write is a mainstay of my journey. I watched him, watched him closely. My eyes were drawn to his hands. I drew pleasure from the subtle movements of his hands to steer the car along the country lane, shift the gears matching the terrain. Snow had fallen over night [...]