Category: mythology

While I wait…

Well, while I wait and prepare for a phone interview this morning, I zipped over to Faith Popcorn’s site, Brain Reserve.  I use Popcorn’s site both in my understanding of current trends and issues, as well as within the classroom.  I am all about…

Year of Natural Scotland

VisitScotland, the national Tourist Board of Scotland has designated this year as the Year of National Scotland. Every year Scotland promotes it brand in unique ways. They have encapsulated the attributes of their brand by affixing the adjectives, Enduring, Dramatic and Human. These words…

Promotional Power: A deeper breath…

There is something to say for having the Internet.  Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland.  They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8…

Arm Chair Traveller…

So who says you can’t arm-chair travel on a Sunday. I was on my Facebook account and noticed a posting and picture for Cullins fae Camas Malag – Isle of Skye by Caledoniadreamn. So had to check it out. I haven’t explored the whole…

Poem: Call me, call me home Caledonia

Call me, call me home Caledonia Call me, call me home Caledonia Back to the green blankets That marks your glens And shoulders your Lochs The landscape that arouses my spirit Now and for eternity And remains in my mind Sing me a lullaby…

New Presentation in development

The laws of the heart are fickle. Why we love one place over another is  wholly individualistic. What tugs at one heart, doesn’t another. Perhaps this lends credit to the thought that there is no perfection in the world.  Perhaps we need to see past…

Our Social Fabric…

I love the Budweiser’s commercials and especially, when in my Introduction to Hospitality and Tourism, we start our module on Food and Beverage Management.  Now I have other disciplines in my class, notably this semester consumer affairs and merchandising, even two students from psychology and one…

Working on….

Sorry all, been away to a conference and then the start of university had me jumping.  But it is back to the grind. Last Spring I was asked to work and present a fifty minute lecture for our fall Ancient Lenses symposium on Greece….

Authentic branding in a digital age…

What does branding mean in today’s technological society? Does everyone truly understand what it is, what it means? Where does authenticity come into play? Does our social media give greater depth to the definition, the meaning and characteristics of branding of destinations? What about…