Category: marketing

Daily Prompt: Promises in tourism

Banquet Staff at JW Marriott, Minneapolis, Mall of America

When I begin classes, I have to revisit the tourism business environment.  I explain that the drivers of that system are information, money and promises.  Promises are paramount in meeting the expectations and wants of the consumer. A destination’s marketing organization as well as…

Guest Cycle in Tourism…

Guest Cycle in Tourism

If any of you have visited here before, there are several post devoted to the guest cycle. Most of these post have to deal with a hotel or lodging environment, but I wanted to devote some time to what it means in tourism. In…

“Heritage is a thoroughly modern concept” *…

Bonnie Prince Charlie and James Fraser

Heritage is a thoroughly modern concept ~ McCrone, Morris and Kiely (1995, p. 1) As McCrone, Morris and Kiely assert in their seminal work on Scotland – the Brand: The Making of Scottish Heritage (1995), heritage as we know it today is not the…

Sense of Belonging…

Outlander Season 2 EW photoshoot

So my tourism class has finished up for the most part motivation and I am sitting here reflecting on what we talked about.  I tried to convey to the students that they have to develop their own understanding of the functions of motivations for…

Place Attachment and more…

Place attachment, sense of place and more #tourism #place #senseofplace #Outlander #definitions

On the road again…

Jackson, Crocker and Bud the dog, in their 1903 Winton

On the road again…#tourism #tourismeducation #journey #historyoftourism

Veterans Day

Outlander STARZ

Today is Veterans Day (thank you to all that serve, or have served our Country), and another opportunity to dive into different market segments, and motivations for tourism.  Over the last few weeks we have been studying travel motivations, the tourist, and social &…

Identity in tourism

Sense of Identity

In my Intro class, we have been doing presentations about cities, given a particular scenario, a particular tourist, and understanding the tourism system; the big umbrella of variables that comprise the tourism offerings of a destination.  We are now shifting to tourism motivation, and…

Read…read…read…read…

Professor Dimitrios Buhalis

Key to understanding the industry, and all that is happening is to search out and read as much as you can.  Find the authors of your book.  Find the authors mentioned in their references.  Look for trade publications.  Bookmark web pages.  Research your interests….