Heritage, Image and Branding…

Heritage, Image and Branding…

Place attachment is an important concept in tourism…

Lost in Tourism

So the first week of the Spring semester has come and gone.  We have skimmed the upper ice berg of the definition of tourism, and now diving below the waterline to see all the complexity associated with that definition.  Today, my 8am class (I know, ugh 8am), was awake and raring to go.  I had taken the time to map out some of the concepts we had been talking about, and diagram out the pieces we needed to start to examine before they arrived.

I posted the tourism umbrella, leading to the three environments in which resources, tangible, intangible are drawn from.  From those three environments we also derive our stakeholders, guests, host community, employees, governments, investors, and other.  These stakeholders have a vested interest in our industry, even if they are arm-chair travelers.  In today’s globalized knowledge economy, our industry has three drivers, information, money, and promises.

Now I…

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Observations on Applebee’s.

Observations on Applebee’s.

Well, I guess I am weighing in on the Applebee's fiasco.  I teach Hospitality Ethics and this is making for a great case study from various points of view. First, if you haven't read the article or the complete story, you need to do some research.  I have to admit the media today is not [...]

Year of Natural Scotland

http://youtu.be/pI2CrLYrLAk VisitScotland, the national Tourist Board of Scotland has designated this year as the Year of National Scotland. Every year Scotland promotes it brand in unique ways. They have encapsulated the attributes of their brand by affixing the adjectives, Enduring, Dramatic and Human. These words have been around for awhile now and allow for adaptation [...]

Promotional Power: A deeper breath…

Promotional Power:  A deeper breath…

There is something to say for having the Internet.  Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland.  They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8 + THE FESTIVAL AWARDS CEREMONY.  Unfortunately, I will not be able to [...]