Category: Branding

Heritage, Image and Branding…

Originally posted on Lost in Tourism:
So the first week of the Spring semester has come and gone.  We have skimmed the upper ice berg of the definition of tourism, and now diving below the waterline to see all the complexity associated with that…

Observations on Applebee’s.

A snippet of a bigger picture

Well, I guess I am weighing in on the Applebee’s fiasco.  I teach Hospitality Ethics and this is making for a great case study from various points of view. First, if you haven’t read the article or the complete story, you need to do…

Year of Natural Scotland

VisitScotland, the national Tourist Board of Scotland has designated this year as the Year of National Scotland. Every year Scotland promotes it brand in unique ways. They have encapsulated the attributes of their brand by affixing the adjectives, Enduring, Dramatic and Human. These words…

Refining the Vision

Mapping out thoughts

So finally was able to finance the newest version of Mindjet-MindManager and boy, has it helped break apart my maps into much smaller, workable pieces.  I can add even greater depth and correct what I cannot see.  I can now organize in whole new ways…

Promotional Power: A deeper breath…

There is something to say for having the Internet.  Once and awhile my senses are awaken by gems of video, music and words as they were today when I received a post from VisitScotland.  They were inviting me to SINGLE MALT WHISKY: THE ISLAY 8…