Category: advertising

Year of Natural Scotland

VisitScotland, the national Tourist Board of Scotland has designated this year as the Year of National Scotland. Every year Scotland promotes it brand in unique ways. They have encapsulated the attributes of their brand by affixing the adjectives, Enduring, Dramatic and Human. These words…

Social and Psychological Contracts…new evolution with Social Media

Who we are

Covering social and psychological contracts in sales class today. I do feel that these theories are evolving given the expansion into social media. Psychological contracts are usually the domain of organizational behavior; the relationship between employer and employee but I do believe it extends…

Our Social Fabric…

I love the Budweiser’s commercials and especially, when in my Introduction to Hospitality and Tourism, we start our module on Food and Beverage Management.  Now I have other disciplines in my class, notably this semester consumer affairs and merchandising, even two students from psychology and one…