Attractions aren’t just pretty…

Visit to Jamestown, VA
Visit to Jamestown, VA
Family vacation to Jamestown, VA, 1968

Attractions aren’t just pretty places.

For the most part they are the reasons why most people travel to a destination.  There is a whole list of different types.  Natural or man-made.  National parks to amusement parks to museums.

Even restaurants and hotels can be attractions in and of themselves.

So an attraction has a broad definition and can take many forms.

Something that draws people to travel–a reason for travel.

Something to see and experience.

Something that educates and informs.

They are a product stemming from the development and use of resources.  They are catering to the various needs of society.  They offer up interpretations of that society.  From a business standpoint, we are selling a product, and that product can manufactured in various forms and bought by all stakeholders.  Attractions can host and be an event itself as can be conference and other activities.  They can merge a host of attributes and actions.

Figure 1.1 Classification of visitor attractions
Figure 1.1 Classification of visitor attractions from (p.4) (Fyall, A., Garrod, B., Leask, Anna, & Garrod, Brian. ed (2003)1).

Ownership can be public or private.  It’s status can be a charity as well as voluntary.  Governance can be at the local, regional, national and international level.  But at the core, the focus of attraction is on a product moving people to that attraction.

So we have variety.

But what makes some attractions successful over others?

This begs the question about reasons for travel…

Footnotes

1. Fyall, A., Garrod, B., Leask, Anna, & Garrod, Brian. (2003). Managing visitor attractions : New directions / edited by Alan Fyall, Brian Garrod and Anna Leask.

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